Partner links - is this bad?

[Cocoonfxmedia]

I have been looking at whys to get natural links, another SEO company said that instead of doing Guest Blog Posts there now adding single links to partner pages on websites which have a follow link.  To me this sounds like basically a links page rebadged as a partners page.  Is this a dangerous practice? or does this carry some weight with the search engines?

[GaryVictory]

A few which are considered "natural" are perfectly fine if there is "relevance." However excessive link exchanges "you link to me, and I'll link to you" or partner pages for the sake of cross linking in not good and will get you in trouble with the Google Police.

My advice, keep it natural.

[DJ123]

Don't do it.  Create original, good content and get people to legitimately link to it because they place such a high value on it.

[David-Kley]

I dont think I would accept it. First, you have no idea of the history behind that domain. Could be that they spam the daylights out of people, or have a questionable backlink strategy. If their domain is compromised or gets in trouble in the future, it could hurt you.

Instead of posting your articles and content on someone else's site and building their page count and relevance, spend the time posting on your own. Get the backlinks you seek by submitting your articles and content to trusted sources, and get people to link to you. This can be time consuming and difficult, but ultimately much more rewarding. (both in pride and seo)

Best case scenerio, if they have a great domain history and its not spammy, I woud still look at the long term goal of building up your own content, on your site.

[KeriMorgret]

Is it relevant to the post? If not, a good site would remove the link.

[MarieHaynes]

The Google quality guidelines say that "excessive" creation of partner pages for the purpose of cross linking is against the guidelines.  But, they don't tell us what constitutes excessive.

This is not always a bad idea.  Here are some criteria I would use to make this decision:

-Would having a page like this actually be good for your readers/clients to use?  Or does it just exist for search engines.  For example, if you are a realtor, having a resource page to list local home inspectors, mortgage brokers, etc. is a good idea and being listed on their resource pages is probably ok. But, if that page contained mostly links to realtors in other cities and unrelated businesses like local casinos or payday loans companies or car insurance businesses then you'd start to think that this page was created just for links.

-What is the quality like on the pages that are linking to you?  Do they look like they were set up just for links?

-Avoid using exact match anchor text.  If your resource page contains links to Realtor in Seattle and Best Home Inspector in New York then that's a sign that it's set up for SEO purposes.