New TLD .solution .company with exact keyword match - will it be a viable proposition for SEO

[JaneCopland]

Hi Alfredo,

Some interesting discussion here. Coming back to the root of the question, Matt's response of "Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD)" is very important. It cancels out a lot of the question about the new TLDs.

I would definitely not class this as one of the statements he makes in order to spin a line for Google either - this should be taken as their stance, in my view.

So with that said, the question is largely down to EMDs.

Google targeted low quality EMDs a couple of years ago: http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889. Low quality is the key point here; this doesn't really address whether a high quality site called SciFiBooks.company (or .com) has inherently more chance of ranking for [scifi books] than a very similar website (in terms of backlinks and content quality) with a different name. Debate about that is ongoing, as you can see here.

[artdivision]

Robert you are absolutely right and you nailed it really, only my boss knows me that well. Got carried away by my passion.

I keep this "But, if I have a site that is producing revenue for a client of $100K per year and 50% profit, I would never suggest they buy a $10K EMD and that will change their outcomes (I really doubt you would either). " and you are right, I wouldn't 100%.

One case is different to the other! +1

[RobertFisher]

Thanks, let's stay in touch.

Robert

[artdivision]

Hi Jane,

I can argue this article with more than 100 examples & proofs but that will be off-topic. All I can say is: Don;t have that much faith in what Google or Search Engine Land says, instead run your own tests.

What is low quality EMD? Who defines low quality?

Once you realise that the answers to the above 2 questions are subjective (mainly based on individual POV of what "quality" is) then you realise that google must have some sort metrics that judge that and those aint similar to mine or yours. Once you realise how they do it or what those metrics are, you will be one step closer in making your clients' rankings happy.

So as you already pointed out correctly, the debate is ongoing...since 2006

[BLIT]

I'd like to thank you all for the input. As it happens, it seems the last google update has completely changed the rankings for most of the EMD we were tracking. So either they really had crappy "other" optimization techniques, or google changes the importance of EMD.

Here's what I can take from this conversation:

1. EMD with good quality content and a descent back link will most probably rank higher then a domain without EMD in the domain name, but with similar/same content & backlink structure.

2. EMD with descent content and good backlink structure are probable a good place to have a link to the money site, but certainly not an option to replace the money site domain (which was never the intention)

Thank you all for your input.