How do you get this?

[KeriMorgret]

I don't believe this has anything to do with Wikipedia. Google has been, in some cases, showing site/folder names in place of URLs for a couple of years now. There's a post on it at http://googlesystem.blogspot.com/2011/06/google-experiments-with-removing-urls.html from 2011.

[gfiorelli1]

That "moz" link opening a Wikipedia box with information is Knowledge Graph, it's presented since few months in the SERPs and just for broad queries (or brand searches), and you can control it only if you have a page about your brand in Wikipedia (or/and Freebase) itself and if Google considers you a node of the Knowledge Graph itself.

Apart that, you cannot do much more, as asking to have via GWT.

[CommT]

I think there is a rich snippet for breadcrumbs that you can use to create something like this. - it's not exactly the same, but instead of the URL, Google will create links.

I had it for a while, until the powers that be within my organisation insisted that every page on my site needed an SSL certificate - then it all went

So, so long as your pages are not on https (e.g http) then breadcrumbs would work.

Some info from Google here: https://support.google.com/webmasters/answer/185417?hl=en

Hope it helps!

Amelia

[Ideas-Money-Art]

Hi Gianluca,

So one of my clients has a wikipedia page and I am wondering where in GWT do you ask for this knowledge graph feature?

Thanks

[Ideas-Money-Art]

Hi Amelia,

Are you sure that particular knowledge graph feature shows up because of a breadcrumb rich snippet?

Thanks

[Ideas-Money-Art]

Hi Keri

When you click on Moz (red box in attached image) it is linked to wikipedia. I don't think it has to do with site/folder name in places of URLs.

[gfiorelli1]

No, you can't ask it from Webmaster Tools.

As I said in my first answer, it is something that Google itself decide.

[gfiorelli1]

Thanks Amelia for your answer (and the link), but - unfortunately - it is not the correct one for obtaining that kind of "sitelink" that Taysir is talking about.

In fact, that cannot be either defined as a sitelink. It's just a link that opens a small Knowledge Graph pop-up with information about the site the search snippet is from.

[gfiorelli1]

No. See my answer below.

[CommT]

Thanks... I stand corrected

[CommT]

It isn't he exact same thing, so no, that particular knowledge graph doesn't show up because of rich snippets. I was just offering an alternative.

XXX A