How do you go about sharing and marketing your articles to get exposure?

[edward-may]

Hey Guys,

So I have heard about this thing called blogger outreach lately, but I was wondering, what was the point of creating good quality content, if the content can no be found?

Is there some sort of way that we would need to go about making the content seen?  Sorry about the ignorance around this stuff, I'm completely stuck for how to market our content.  I have read through the backlink guide by moz I have also read other articles about blogger outreach.

Any advice would be great.  Is there some sort of approach that anyone else uses that could shed a bit of light for me.

Thanks

[UmarKhan]

Hey Edward,

I wouldn't call it your ignorance, it's a very good question indeed.

Blogging outreach is one of the technique of content marketing. Imagine this scenario, after spending days you finally produce something very exceptional that no one has written about and you published it with full of excitement hoping to get the appreciation and shares. But, it's all wasted because no one knows about you and didn't notice your tweet.

Most of the time, you cannot be able to create that "ideal traction" either because your brand is new, your social following is low and no one noticed that you shared something mind-blowing or only your employees and friends are in your mailing list.

This is where the concept of "Outreaching" applies i.e. to get the list of people, influencers and bloggers to let them aware of your content by emailing them, pitching them on social media etc.

The whole purpose of this practice is to increase the reach of your content so that people started to recognise you.

Hope this helps!

Umar

[edward-may]

Hi Umar,

Wow, thank you so much for answering my question in very much a way I can understand.  I like your analogy, I appreciate this.

So moving forward from here, the concept you mention about "outreaching" to people, influencers and bloggers, I think i understand this, but how would you suggest about finding influencers, bloggers etc in your industry.  for eg: I'm in the Psychic Industry, majority of my competitors won't be interested, but i have identified a few other popular blogs such as Tiny Buddha, but my question would be, is there a specific way process I would go about reaching out to them?

Also, what is your view on Press Release to try to get some exposure?

Thank you again for your  help

[UmarKhan]

Hello Edward,

I'm glad my response answered your question.

So for finding influencers, bloggers or people who are sharing about your industry you can utilize these three super awesome tools,

1. BuzzSumo (Influencer section)
2. Followerwonk
3. Topsy

These tools will gives you the information about their social accounts. All you have to do is to follow them and start interacting. Don't pitch you content in first place, try to build some trust and then ask for the email details.

For the PR, I think it's not a good idea to issue press release for every new content you publish. But yes, if it is something very exceptional, you can consider.

Umar

[DonnaDuncan]

Hi Edward,

It sounds like you're looking for content promotion ideas of which blogger outreach is one option. Try doing a Google search for "content promotion" to find ways to increase your content's visibility and exposure.

[edward-may]

Hi Umar,

Wow thank you so much, I found a few interesting things using these tools! Awesome thanks so much! Is there anyone in particular that you would recommend using above all 3?

How do you go about building trust with them via social media? Is this something that they would pay attention to?

[edward-may]

Hi Donna,

Yes for sure, I'm trying to get my content heard or out there! I spend a lot of time working on unique and quality content that is above my competitors, we are a new site so I'm looking for ways to build up our backlink profile, domain authority and overall ranking position.

I see a few things to consider after google search for content promotion, just not too sure what is the right way to go about it or which angle to approach it from.

[DonnaDuncan]

Take a look at what some of your top competitors or successful related companies are doing to get some ideas. Look for evidence that their audience appreciates it.