Big drop in rankings, any explanation ?

[EnjinFrance]

Hi everybody,

I've been working on the subdomain http://fr.mt.com since a few month and on the last crawl on the keyword "accessoire de mesure" i had a big drop from rank 3 to not in top 50 and I cant figure why.

Here is the page : http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html - PA : 30 DA : 71

I did an on page report to get a grade and i got... A on this keyword. I know this page is not perfect (lack of content) but in my opinion it still relevant on this keyword.

Do you have any idea of what happened ?

Thanks in advance for your answers

[Andy.Drinkwater]

It might be relevant in terms of keywords, but there really isn't any content on that page at all. Like you said, lack of content.

Just a brief view of the page, but there are also lots of other reasons why this has dropped. If you do a search yourself, do you see this drop?

Edit-- Also, your contact form is being blocked as a pop-up, so would have a look at this also.

-Andy

[EnjinFrance]

Thank you for answering, yes I see the drop in manual research and this is why i'm worried. On the first page on google there is also pages with very poor content so I don't understand why this one has drop.

Thank you for the pop-up issue, I will tell them to fix it asap.

[iSTORM-New-Media]

One thing I noticed is that there is a ton of code on that page with very little content. That's pretty offsetting to Google. Not to mention way to many footer links. There are over 400 total internal and external links (100 is the recommended) on that page.

You also have a ton of language variation pages injected into the html. A good way to clean that up is to use a sitemap instead.

[hecklerponics]

I'm also finding duplicate content on a few of the other sub domains... Here

[johnny122]

To go deeper: average text of #1 pages in Google = 2000 to 2400 words. Adding a relevant text would be a good idea.

I checked the first results for "accessoire de mesure" on Google.fr

They don't sell the same product than you. There might be a semantic issue here.

According to Google, accessoire de mesure = building or sewing sector.

http://www.conrad.fr/ce/fr/category/SHOP_AREA_37381/Appareil-de-mesure

http://www.matopo.fr/mesure/accessoires-de-mesure/index.html

Quite the same for Google Images.

Is accessoire de mesure a good converting keyword in your industry ? Is it used by your competitors ?

Besides adding text, I would suggest to get a simple French URL + 301 redirect the old one.

IE : from http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html to something like fr.met.com/accessoire-de-mesure

[EnjinFrance]

Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page