Anchor text in internal links?

[pompero99]

I have a dude with anchor text in internal links, could be the keyword or should be different as external links? My website is about vouchers codes and i have a blog where i wrote about offers, life style, etc.. and when i can do it, i put the keyword "vouchers codes" as anchor text or "vouchers codes amazon", etc..

Am i doing well or not?

Thanks so much.

[JCurrier]

This is kind of a vague question as we really have no idea about further details of your site. It's not bad to have keyword anchor text for internal links, but that is a general statement. Other details to consider would be how many links you have on a page, what the anchor text is pointing to, what the content of the page is, etc.

If your links are pointing to the pages for your various offers, and those links state what the page is about, then you should be fine. The biggest question you should focus on is does your content serve the reader, or are you performing these tactics solely for ranking? Focus on providing value to your reader/customer, and you should be fine.

[JaneCopland]

If you're actively link building to those pages from external sites using that sort of optimised anchor text.  You'd want to stop that immediately. Internally, there's not a pressing need to do this, but I would stick to a rule of natural flow: is the anchor naturally integrated into the sentence, and would the text be there if you didn't want the link to be there?

In general, I'd definitely stay away from doing this in every post you write. Only do it sporadically and only if it truly makes sense to the flow of the text. If it looks in any way unnatural, don't link like that. You can pass just as much authority around a site using "click here" as you do with "voucher codes" and you avoid looking like your internal optimisation is too search-engine focused if this sort of linking is not too common.