How Much Does Punctuation of a Word Effect SEO?

[Kdruckenbrod]

I have a page on a site that is targeted for "mens hair cut" and I have received a F for the grade.

The content on the page uses "men's" throughout the content. (proper punctuation) When I re-graded the page with "men's hair cut" the page received a B grade.

My question is, does mens v.s men's make a different for on-page SEO? Should my targeted keywords include "men's" rather than "mens"?

[AndrewAtMGXCopy]

Hey Primocards,

There are a couple of factors here:

• The "on-page grade" you got was from Moz's crawler, and they're very specific about exact matches. On the other hand, Google's crawler tends to be more loose. Moz doesn't futz around w/ variations with punctuation, plurals, etc. And yet Google will know that "men's" and "mens" are fairly similar.
• I have noticed that Google does have different rankings for slightly different permutations, e.g. "printing company" vs "printing companies" can lead to a local (with local packs) versus a national search (no local packs)
• Then there's the grammar. I'd say that "men's" is the more accurate, and that may have a small (IMO, the effect is probably very small) impact

tl;dr; change it if you can, otherwise, don't worry about it. If you just want to improve the usability your Moz reports, just change the keyword you're grading from "men's" to "mens".

[Andy.Drinkwater]

Hi,

"My question is, does mens v.s men's make a different for on-page SEO?"

Google are always going to look for the grammatically correct wording, so it is important to always ensure this is what you give them. As Andrew said, MOZ & Google are going to have pretty major differences in what they look for and how they grade it.

You also have to think about visitors that land on your page and find the lack of punctuation, and yes, people will do this. I'm not saying that it would lose you business, but I would never give anyone the chance to question any aspect of credibility.

Would wording this incorrectly leave you with a penalty? Nope! Would getting this right form part of a score on one of the Google algorithms? More than likely - but to what degree is anyone's guess.

-Andy

[SamuelScott]

Poor grammar can be a spam signal to search engines. A typo here and there will not hurt you -- but major mistakes with spelling and grammar in every word and every sentence will likely hurt you. There's a middle ground somewhere, but only the search engines know what that is.

Of course, I would copyedit and proofread so that all text is perfect. Not for search engines -- but so that users do not see poor spelling and grammar and then judge your website to be less quality and authoritative. In the end, it's all about usability for humans. Search engines generally aim to show what websites users think are the best.