Seo For Forum Sites

[tutarmi]

I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s.

I didn't make any off page seo to my site.What is the problem ?

[GPainter]

"I didn't make any off page seo to my site."

I think one of your problems maybe just that, whilst optimizing your site and make it utterly awesome is great there is no point if no one really knows about it. Part of SEO is also telling people how great your site is aka off site SEO.  Try talking to some people in your niche see if there is an opportunities look into any bloggers who may find the forum a great community and want to write about it etc.

[JaneCopland]

Hi there,

Have you looked into the SEO guides available here on Moz? There are a lot of important on and off page factors to get right in order to gain good rankings. Have a look at the Beginner's Guide to SEO - it is not specifically about forums, but all the points included are important and count for what you're looking to do.

As Chris says, you need to look a off-page optimisation as well. It is very difficult to have a site rank well with little or no off-page work. Check out the link development category on the blog as well - there are years of great content about off-page work in there.

Cheers,

Jane

[tutarmi]

Thank you for responses.But I don't think your answers meet my problem.In SERPS , my site ranks always changing at my keywords.Sometimes drops from first 500 , sometimes increases to 2 page.On other word , my site ranking highly changes every day.May my site got google over optimization penalty ? I did some social media sharing , bookmarking and forum promotion.(manuel)

[JaneCopland]

Radically changing rankings are normal for a new site, or a site with little authority. Established sites with good off-page optimisation rank more steadily, holding the same or similar rankings week after week.

We would need to see your site to decide if you had an over-optimisation problem, but I find that unlikely - the ranking issues you describe sound more like the site lacks strength. Generally, social media sharing, bookmarking and forum promotion are not enough to make a big difference, especially in more competitive markets.