Lot of visit but 0% conversion
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Things to look at: phone calls (you getting any), check source of your traffic and their keywords (purchase intention), bounce rates/ppv, competitor prices/what are they doing, anything broken, abandonment rate and etc. Also focus on what you are not doing by studying competition. Tough one to diagnose...
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Try to cancel the registration option in the payment process, some time its work like charm.
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The two guys who have answered before me have got some great ideas. But here's my two-pennys-worth below.
Which pages are your visitors landing on? Can you improve these? What's the bounce rate like? What about time on site?
Are you looking at abandoned carts? If so, is there any indication as to why the carts are being abandoned? Are you using adwords remarketing on abandoned carts?
How are visitors finding your site? Are you sending out emails, or doing PPC? Or, is all your traffic free? What keywords are they using to find your site?
As said previously - this is a tough one to diagnose!
It could of course be nothing to do with your site, and everything to do with your products/prices: are they competitive? Do you offer good shipping rates? What makes you stand out from your competition? Could you offer something they don't?
Are you collecting email addresses to email to your customers when you estimate they will need to buy more product from you? This works really really well in your niche (or has done for me in the past when I've done marketing within your niche). Definitely worth a punt.
Good luck, keep trying, you'll get there in the end!
Best wishes,
Amelia
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I'll echo Edmunds answer and say definitely try removing the registration before checkout. That's a rather daunting form and you might be better served moving it to after purchase (the thank you page).
Other than that - are you seeing a lot of bounces / exits off of the home page? There's a lot going on there, and you might look into "addition by subtraction", focus on a fewer high value offers or get them to the category of product that's more relevant for the user (depending on what your goal is with the page).
Good luck.
Arun
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Thank you all for your response!!
It's very appreciated! I took all your point in consideration! After studying the data from google analytics, i think the main problem is on my registration page spped!
Thank you again!