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    4. New Google SERPS design - What's Changed?

    New Google SERPS design - What's Changed?

    Web Design
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    • IrvCo_Interactive
      IrvCo_Interactive last edited by

      Has anyone noticed any fall out from the recent redesign of SERP pages by Google? I noticed that there appears to be one less organic result "above the fold" now, so if you were possibly in third or fourth position maybe slight dip in traffic?

      Any noticeable shift in click through rate with the new bigger font?

      Also, has anyone noticed if the new design has caused any shift in best practices for on-page meta data like Title tag and description tag counts? I know the Title tag was previously driven by the pixel width of the title in Google SERPS, just curious if that has changed with this redesign.

      1 Reply Last reply Reply Quote 0
      • Vizergy
        Vizergy last edited by

        I first noticed it the day before yesterday.  It looks like how Google has looked on my Nook HD for a while.  I am not saying it only happened two days ago - that is just when I noticed.  I am watching trends closely but I want Week over Week and Month over Month data before I can say if there have been notable drops or increases.  As it stands any changes have been negligible.

        1 Reply Last reply Reply Quote 0
        • LynnPatchett
          LynnPatchett last edited by

          HI,

          Just in time Dr Pete has put out this post: http://moz.com/blog/googles-2014-redesign-before-and-after which details quite a few of the changes that seem to be rolling out. Title length is certainly on people's minds and with the bigger font you do seem to be losing some space for characters (check the post comments for some discussion on that). Bit too soon to be seeing much data on click through rates, but so many different things could be affecting this I am not sure you could specifically attribute it to the layout changes anyway...

          Vizergy IrvCo_Interactive 2 Replies Last reply Reply Quote 1
          • Andy.Drinkwater
            Andy.Drinkwater last edited by

            News article on Search Engine Land here http://searchengineland.com/google-makes-official-new-search-results-look-live-186491

            Vizergy 1 Reply Last reply Reply Quote 0
            • Vizergy
              Vizergy @LynnPatchett last edited by

              Thanks for that - I missed that post.

              1 Reply Last reply Reply Quote 0
              • Vizergy
                Vizergy @Andy.Drinkwater last edited by

                Missed that post as well!  I must be getting slow, LOL

                1 Reply Last reply Reply Quote 1
                • Andy.Drinkwater
                  Andy.Drinkwater last edited by

                  Haha... 😄

                  Vizergy 1 Reply Last reply Reply Quote 0
                  • Vizergy
                    Vizergy @Andy.Drinkwater last edited by

                    Andy - do you except private messages?  Tried to send one but it didn't appear to go through.

                    Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                    • Andy.Drinkwater
                      Andy.Drinkwater @Vizergy last edited by

                      As far as I'm aware Billy. You can always catch me at info@inetseo.co.uk too 🙂

                      Vizergy 1 Reply Last reply Reply Quote 0
                      • Vizergy
                        Vizergy @Andy.Drinkwater last edited by

                        Figured it out... I was using your name rather than your user.  You've got mail.

                        Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                        • Andy.Drinkwater
                          Andy.Drinkwater @Vizergy last edited by

                          And you have a reply 🙂

                          1 Reply Last reply Reply Quote 0
                          • IrvCo_Interactive
                            IrvCo_Interactive @LynnPatchett last edited by

                            Thanks! Yes I see the top comments in the discussion are around that topic. Can't wait to see what the determination is on impact of Titles and/or description specs.

                            1 Reply Last reply Reply Quote 0
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