When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?

[ArketiGroup]

When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads.   For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?

[anthonydnelson]

If you have a nice landing page that highlights the content and benefits of the White Paper, people will have no problem linking to the page with a form on it.

Be sure you are giving your outreach targets a copy of the Whitepaper without making them have to download it. Make it as easy as possible for them to check out your content and decide if it's something they want to recommend.

I would recommend you try to make them feel special. Tell them it's brand new and you want to give them a sneak peak. Ask them for feedback on your whitepaper. After you get their feedback, you've got them invested enough in your content that you can request that they share it or link to it.