Near-duplicate content for landing pages - use noindex?

[HopeIndu]

We want to create 5-10 near-duplicates of our homepage to use as landing pages – nearly all same text, but some different images.  We want to make sure Google doesn't ding us for duplicate content.  Is the best way to do that to tag each of these pages with "noindex"?

[TommyTan]

Hi,

If you say near-duplicate and think it looks duplicate, then it is probably duplicate content in Google's eye.  If your page doesn't provide any unique content to the users, i would noindex the page.

Why are you using your homepage as landing pages.  Why not create a landing page that provides unique content and information to visitors and convert on the spot?

[padding]

да верно

[DennisSeymour]

Like Tommy above just said but you might have a reason for doing the homepage as the landing page so just noindex it, assuming they are just direct traffic landing pages

[Asjad]

Hey Daniel,

You might be looking to use these landing pages for PPC. Just make them "nonindex" through robot to avoid duplicate issues with your website! Please make sure that it will be implemented with care.

Regards

[HopeIndu]

Yeah, our home page gives our value proposition really well and converts well but we want different versions to highlight different things.

[TommyTan]

Hi Daniel,

Might I suggest using a tool to customize the content according to the referral?  So that you can keep the same URL and the same page will receive all the link juice if you get any back links.

However, creating different pages with noindex will work too.