Which new domain extensions matter

[BobGW]

Hello,

Which new domain extensions matter to preserve future rankings? For example,

.shop, .inc, .blog, .web,

etc.

[KraigWalker]

.ferrari, obviously...

[sakshamtalwar]

If I were a company's CEO .inc would matter to me. If I had an ecommerce site, I'd go with .shop. If I were a blogger (which I am) I'll probably register a .blog for me. Well I think the .web will be something people would consider having for themselves if there are no .com's available.

I'm looking forward to .inc and .web.

[DarinPirkey]

Is there a none of the above option?  .com is still king and will always be.  Until a major brand uses one of them as their MAIN url, it won't happen.  If Overstock.com couldn't make O.co stick, then I don't see ANY of these working very well.  I think a Brand may use them for a specific purpose but it won't be anything significant.  If I had to guess I think .shop would work.  I could see nfl.shop or something like that catching on.

[William.Lau]

I agree. .com will always be king and I don't see any overtaking it. I personally think TLD have a very small factor in rankings between one TLD or another.

[BobGW]

So you guys wouldn't recommend investing in them to protect your brand when you already own the .com, .net, and .org?

[DarinPirkey]

I won't be doing it.  The Search Engines have changed since the early 2000s. Do you have a .us or .info to protect your brand?  To match my domain authority and brand awareness from Google, they would have to tons and tons of work.  "Protecting your brand" implies to me that someone will be pretending to be you and sell stuff that you offer.  They'd have to outrank me for my keywords and brand awareness.  I don't see that happening.  EMDs could still be worth it but people naturally search for things vs typing in the exact domain name with correct extension.  (I know Google had an EMD update but that effect mostly thin content EMD)  If you are truly a "brand" with recognition, people know what outlets you have.  If someone is pretending to be BobGW.blog, I find it hard to believe they would be overtaking your efforts.  I just don't see it working out like it did early on in the web.  Brands matter now and microsites (though they still work) are going by the wayside.