Blogger relationship - One Off VS periodic monthly blogging (which is best)

[90miLLA]

Good day all,

I am interested in building relationships with my bloggers (i.e...people that are interested in my website and blog about it regularly).

I would also propose to them the idea of blogging about our page regularly, perhaps recurring monthly.

If the strategy is in place, could receiving links from the same bloggers each month cause any negative SEO effects?

Thanks for your input.

[crackingmedia]

Hi Carlos

I think it would depend on how many inbound links you were getting from the same group of bloggers and their sites, the authority and relevance of the things they normally blog about, plus what the proportion of what they were blogging about was directed to your site.

It's difficult to predict as there are so many factors. The important thing is if the relationships you are building with bloggers are genuine and the blog links are genuinely organic and not paid for, then it should be in your favour. If these links don't fit this criteria then yes, it could have a negative SEO effect.

I hope that helps,
Peter

[90miLLA]

Hi Peter,

Thanks for your response. These are not paid links and yes, relevant blogs from their editorial choice. What spark this idea was a blogger's interest in becoming partners and blogging about us once a month.

So if we were to somehow obtain 50 or 100 blogger partners which blog each month, would that still be consider organic?

Carlos

[crackingmedia]

Hi Carlos

I think it would be surprising to get 50 to 100 bloggers with high quality blogs all writing posts with links about/to the same site. I'm not saying it's not possible, but you would expect to see that sort of level every month where bloggers were raving and reviewing quality products from a well known brand.

If you haven't got such a brand then I think you would struggle to get that many bloggers willing to write about your site and maintain the quality of those articles/links.

Peter

[90miLLA]

Peter,

Weather realistic or not, that is the tentative goal. What I am trying to determine is if there could be a negative SEO effect from mass recurring blogging VS one-offs.

Regards,

Carlos

[crackingmedia]

Hi Carlos

I think it's fair to say that yes, there could be a negative SEO effect with a strategy of mass recurring blogging. The risk of that negative effect would I think increase the lower quality and authority the referring sites were.

Peter

[90miLLA]

Assuming all bloggers had high authority, would that risk still apply?

[crackingmedia]

I'm don't think there would be zero risk, but the risk would certainly be minimised.

It's authenticity that really matters in all of this. If people are writing topically relevant blog articles that link to pages on the same subject and it's being done authentically, then you are working and operating the right side of the line.

Peter