Good alternative to guest blogging

[AaronGro]

Hi,

After many years of on-page I've just started in the world of link building and I'm currently working on an e-commerce website.

I've noticed that most blogs devoted to this sector that are worth their salt will only accept guest blog requests for payment.

So here's the question, is there any way to circumvent this? Is there any other way to achieve the same results I would with guest blogging without having to pay for it?

Thanks in advance

[crackingmedia]

Hi Aaron

With the way search has been changing it's difficult to say 'this' is comparable to 'that'.

I assume you are already blogging on the eCommerce site and creating good quality content there? If not, then I would recommend starting with that and I certainly wouldn't recommend paying to guest blog. In fact it raises the question how can a guest blog be a "guest blog" if you pay for the privilege. Sounds more like a paid link which I wouldn't recommend.

If you have expertise in an area to share and blogs in your space value that expertise then they will offer you the opportunity.

Peter

[FedeEinhorn]

Probably. If you were doing guest blogging just for the purpose of a link, I'm sorry to say, you were trying to manipulate rankings.

Now, I would recommend creating excellent content. See what others don't have and do it. Say you sell sunglasses, then research others to see what they are missing that you can probably offer (more images? detailed descriptions? experts' opinions?, whatever works). Once you create that content just sit tight and keep doing it; sooner or later, links will come, but most importantly, you are offering something more valuable to your customers, and therefore earn rankings just by creating the content (even though no links were earned yet).

[AaronGro]

Thanks Peter for your reply.

The main issue I have is that the website is very new and is hardly ranking yet so even though I have made up an on-site blog I still need that boost that will get it a high amount of exposure in a short amount of time.

Is there any other way besides just hoping it will catch on?

Aaron

[crackingmedia]

Hi Aaron

If the website is new I would still encourage you to build a blog of articles on the site showing your expertise for the products the site is selling. Also share the articles in social media channels including Google+ by publishing snippets of each one (i.e. headline + intro) with a link through to read the full article on the website.

Peter