KWs for review site: target *product* or *product review*?

[Ltsmz]

Hi there,
Goal: increase organic targeted buyers traffic on a review site.
What I'm working on now: page optimization

According to Google's Keyword Tool usually the keyword Product has 50x searches than Product Review.

If you haven't tried it before you don't know how weird it sounds inserting too many times the keyword Product Review inside an actual review.

Given that my goal is to increase organic targeted buyers traffic on a review site. My questions are:

1. Do you target product or product review?

2. If you target product review does it make any difference if I insert the keyword product review in sidebar, menu, footer, breadcrumbs instead than in the actual body of the review? What is best? Body or surrounding?

3. Getting back-links on a blog is fairly easy. Anybody has any suggestion on how to get targeted backlinks for a review affiliate site or in general how to increase the organic targeted buyers traffic?

Thank youD.

[Everett]

Ltsmz,

You don't necessarily need to put the keyword "ProductName Review" several times on each page. However, if what you're showing on that page is indeed a review of that product, then I don't see why "ProductName Review" wouldn't be included in the copy, or header tag of the page. Once or twice should be plenty in most cases if you are repeating the words "ProductName" and "Review" each separately elsewhere on the page.

1. I would optimize for both, as outlined in my answer above.

2. Yes it makes a difference. Having the word "review" appear in a sitewide sidebar or footer is going to have much less of an impact than having it within the body of the content on the page.

3. Interview industry experts and ask what their favorite products are for a specific need. Email the winner of a comparison, possibly giving them a badge (e.g. "Editor's Pick") to display on their site. Create high-quality, useful comparison charts that compare the price and features of each product within that niche. Generally just have a really useful, well-designed, regularly updated website.