Articles and what to do with them

[KeriMorgret]

You can talk with your customers, and talk with the person/people who talk with your customers. What questions do they get all the time? Write content about that! You'll have content for the web that meets the needs of your users, and you'll free up time of the staff that deals with the customers. Some of the posts on the Moz blog have come about because an author has answered the same question so many times in Q&A that they wanted to write a blog post on it, then be able to just give people a link to that post as the answer.

[GPainter]

Don't forget you can have a "sign up for news letter option" and then you can even start to build up some email lists of people who are engaged in your brand. you can use the likes of mail chimps to send for nearly no cost.

It can be a great way to announce new articles or new items on sale or for sale etc. There are some really great tips above though so this is just another helpful bit of advice.

[NickKer]

Ok the reason i wrote this is because I'm getting mixed messages and still as above , people contradict each other.

If we take a vanilla site and pack it full of 1000 articles and blogs and its about "pickled eggs" , i understand google will index this, but will it give my site any importance with zero back links ??? and therefore will my content be sat there getting no visits ?

Great tip about the newsletters , will be using that from now on, normally we send a full article to our 40k news readers.
however only 5% open the email which is heart breaking

[GPainter]

Glad it helped, if you're finding openers are not working out you could look into your subject lines or the content or the emails, unfortunately it can happen. It's like SEO just keep playing with it until you find that sweet spot.

[NickKer]

i would be willing to pay for some help , but we have had some really bad experiences.

one company took our adwords account and ruined it , we were getting 40 apps a day and they managed to being it down to three , then blamed the world and its daughters .

we have employed an seo company who in three weeks has emailed us once ??

we employed an affiliate company , world leader who charged us a fortune to get 20 enquires a month and they blamed the world too.

Google changes have messed our home page , we don't know why as there have been so many changes to google we have lost the will to live.

Want to cry really

[GPainter]

Hi Nick,

Would be happy to take a look at your site see if there is anything we can do for you.

Good thing about the digital age you can always bounce back!

[EGOL]

Ok the reason i wrote this is because I'm getting mixed messages and still as above , people contradict each other.

You can decide "what" you want to believe or "who" you want to believe.... or a combination of the two.

Offers of ...  "quick".... "easy"....  "cheap".... Are going to be the wrong offer 99% of the time.

[KeriMorgret]

Are you speaking of the site that's listed in your Moz profile?

[NickKer]

yes , its ended up one big mash up , needs an overhaul but so scared of losing rankings and money we are in a mess

[NickKer]

Thanks for your answer , but me deciding and deciding wrong costs me money at the end of the day. Hence why I'm asking

[EGOL]

Keri asked an extremely important question....

You probably know that the niche you are in is ultra super competitive.  So what I said in my first answer to you will apply......

** If you are in a competitive niche I think that this much work is not going to move the needle for you at all.   Why?  Anybody who is serious about winning is spending way more effort.**

[mark_baird]

nick I have had similar problems with "experts" in this field. Everything's expensive and is most probably not going to work out the way the expected. So far I have had more help in moz than any seo company has provided.  I just keep reading and it's starting to get better. It's no fun being screwed over repeatedly but it seems to be a right passage as a webmaster.