What's the best SEO practice for having dynamic content on the same URL?

[AdiRste]

Let's use this example...

www.miniclip.com and there's a function to log in...

If you're logged in and a cookie checks that you're logged in and you're on page, let's say, www.miniclip.com/racing-games however the banners being displayed would have more call to action and offers on the page when a user is not logged in to entice them to sign up but the URL would still be www.miniclip.com/racing-games if and if not logged in, what would be the best URL practice for this? just do it?

[fenwaymedia]

Hello,

This is what one of my developers actioned to combat the same problem, I'll post what he sent me see if it makes sense to you. You might need a more thorough explanation, let me know and I'll have him respond to yo when he wakes up!!

"My approach to this was writing what is called an .htaccess file that asks the server to transform or (more appropriately) rewrite the URL http://www.fenwaymedia.co.uk/design so that scripts can access http://www.fenwaymedia.co.uk/index.php?page=design. In addition to this, changes were made to the code itself so that links on my site use the cleaner URLs."

Let me know if this makes sense.

Craig

[Igal_Zeifman]

Had a lot of experience with this... What you need to know here is:

A. ) Remember that Google will always see/cache the page as seen by user without any cookie.

B. ) This is an acceptable method of doing thing (personalization is allowed) but I wouldn't create 2 totally different content pages here. Small changes are fine but anything major can be considered as "hidden content".

C.) As a rule, using different URLs is better for SEO (but maybe not for conversion) For example, I had a site that used cookie for language setting - simply spreading the whole content over unique URL improved organic traffic by+100% (and we are talking many thousands here). Not saying this is you case, because your description sound more like a landing-page optimization, but  wanted to mention this for any future thread readers.

GL