What's the best URL structure?

[Zing-Marketing]

I'm setting up pages for my client's website and I'm trying to figure out the best way to do this. Which of the following would be best (let's say the keywords being used are "sell xgadget" "sell xgadget v1" "sell xgadget v2" "sell xgadget v3" etc.).

Domain name: sellgadget.com

Potential URL structures:

1. sellxgadget.com/v1
2. sellxgadget.com/xgadget-v1
3. sellxgadget.com/sell-xgadget-v1

Which would be the best URL structure? Which has the least risk of being too keyword spammy for an EMD? Any references for this?

[MattRoney]

Is "xgadget" always the same? I mean, if the domain were "sellredwidget.com" would example 2 be "sellredwidget.com/redwidget-v1" and 3 be  "sellredwidget.com/sell-redwidget-v1?"

[Zing-Marketing]

Right, "sell xgadget" would be the same as "sell redwidget" or "sell (brand name)".

[MoosaHemani]

If the sellxgadget.com is your domain and all of your keywords contain sellxgadget in the keyword with “v1” or “v2” or “v3” in it then as per my understanding, the best approach would be to go with the first option.

That is: sellxgadget.com/v1

Here are few of the reason why I will go with the first option:

-          The overall size of the URL will be small and it’s important for the URLs to be not too long. The URL is covering all your keywords and yet small in size.

-          It didn’t seem spammy to me! The keywords are in the URL but not over optimized.

Hope this helps!