Difference between search volume in KWT and Impressions in GWT

[Nobody1560986989723]

Hi there,

Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work.

Anyway. I've got an issue with keyword research phase of a client remarketing.

Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc.

Now, they rank #1 on Google.com for a certain keyword (logged out, of course).

According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits.

However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%.

Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool.

Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword.

Any help would be really useful. Thank you!

[Peekabo]

My best Guess is that when you do the Research in the keyword tool you do not have on "exact" matching. It is often quite silly how large the numbers get if you don't do that.

The ctr of 9% on #1 keyword wouldn't be unusual if there is a Heavy contested key.word With ads above the search result

[Nobody1560986989723]

Ah, that may well be it. I didn't do the first stage keyword research, a colleague did, so we may have to refine it. I will have a look through the data again and will get back to you.

Thanks for the reminder.

[Nobody1560986989723]

This was indeed the problem - such a simple issue, but helps us in future to be wary of that stumbling block Thanks!