How to link blog posts to web pages

[Doug_Hay]

In past I would write blog posts and link to a static  web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?

[NakulGoyal]

Is it an internal blog ? What I mean to ask is if the blog is something like blog.yourdomain.com or yourdomain.com/blog or is it yourblog.com linking to yourdomain.com ? Is it hosted on the same IP as your main website ? What you are blogging, is it unique, quality/fresh content ? If yes, I wouldn't worry too much about anchor text links as long as you are not pushing for the same keyword link from each and every post.

So if article1 is talking about Red widgets and linking to the Red widgets page and then article2 is talking about Blue Widgets and linking to the Blue Widgets, it's fine.

Just make sure you have other natural links coming to your website/blog from other places as well...specially the kinds that build themselves (people loving your content and linking to you).

I hope this helps.