Put AdWords mobile ads in separate Campaign or AdGroup?

[mbiskup]

We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords.

Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance.

Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time.

Separate campaign or from within the same campaign. What would you do?

Thanks,

[john4math]

The whole idea behind Google adding bid adjustments, mobile targeted ads, and mobile only parameters on destination URLs is to allow you to consolidate your desktop and mobile campaigns.  To view performance for a campaign by device, go to the "Segment" droplist in the web interface, and choose "Device".  This will break down your statistics between Computers, Mobile Devices with full browsers, and Tablets with full browsers.  If that's a pain for you (if you have lots of campaigns), then doing what you said and breaking them out into their own campaigns might be better for you.

[mbiskup]

Thanks, John for taking the time to reply. I think we're going to leave it in the current campaign as you pointed out.

[john4math]

Sure thing!  If you have more questions, don't hesitate to ask.  I think this is the right way to go... at least try this first and see how it goes before duplicating campaigns.

[fyic]

I would run within the same campaign.  If you create separate ads and site links for mobile devices it should make tracking performance fairly easy.  The main difficulty in running separate campaigns would be having the same keywords appearing on desktop and potentially competing.

[mbiskup]

Thank you for your input! Much appreciated.