Good Example of Local Pages With Multiple Services

[Atomicx]

Can I get a site that is well optimized and has a good landing page for a business that serves multiple regions with multiple services.

For example they may have construction and mold removal services and serve Indianapolis, Columbus Ohio, Louisville Ky.

[Kara.Wallace]

Ideally you'd want to have different landing pages for each Indianapolis, Columbus Ohio, and Louisville KY.

You'd do onpage optimization on each of those landing pages for your service and the location (including the physical address and phone number of your office location), as well as offpage optimization in the business directories on GetListed.org.

As far as examples, you should analyze your competitors that are winning in your space and improve upon what they are already doing to get to where they are.

Hope that helps.

Mike

[Atomicx]

I see so many  varied methods and a lot of them look to be done incorrectly yet they out rank me at times.

Would I set up 1 page for each city, with info on all of the services? Or 1 page for each city and service. So Columbus would have 2 pages, one for construction, one for mold

[mjhunt]

There is a great recorded webinar on this topic here: http://www.brightlocal.com/2013/07/19/advanced-onsite-local-seo-techniques/

It covers all the do's and dont's for optimization pages for local, but for single location and multi location businesses.

I also offer an example ideal local landing page here:

http://www.smallbusinessonlinecoach.com/blog/seo/onpage-optimization-local-seo-perfectly-optimized-local-page/

[mjhunt]

Noah - you can do either or just make sure the page content offers value and is unique content.  You can put your sales message above the fold if you want.  That's usually the way I handle it.

[Kara.Wallace]

It depends how much good content you can create.

If you can create great content, then having a single service per page might be the best approach. But the content needs to be unique enough across not only services, but your locations as well.

As far as looking for more guidance, read How do I build the perfectly optimized page? by Rand Fishkin - with your keywords being your location and service. Then read The 2013 Local Search Ranking Factors to figure out how to get your page to rank in the local results. And for fun you can take a look at The 2013 Local Search Ecosystems to get a complete understanding of how the different local directories interact with each other.

My best advice is to try it out... if it works, GREAT. If it doesn't, try something else. It is very rare that you will hit a homerun on the first try. So document your steps and processes and figure out what works for you. OR try different approaches on each of your locations and see what is working best and adopt the best practices to the other locations (if that makes sense).

Hope this helps.

Mike