Competitive Analysis

[bbarber57]

Ok I've installed a few tools over the past week but I'm pretty sure at one time in MozPro I entered three competitor's domains and a list of KWs and it showed our ranking vs theirs for Google and Bing.  I cannot for the life of me figure out how I did it or how I see the data.

Is this going to be in one the reports that comes out every Tuesday (haven't gotten my first one yet)?

Sorry for the newbie question.  I've been tearing my hair out, searched the forum real quick and didn't see it.  It's late and I want to wake up and be productive.

Thanks all!

[MoosaHemani]

So, if I get your right you want to see your rankings in Google and Bing from your entered keywords as well as your competitor’s right?

This is possible, I think you have to get in to the ranking report, go to a drop down above the rankings that says your company name... change the selection from the dropdown to choose any of your competitor’s name and you will start getting the rankings data for their domain.

hope this helps!

[DougRoberts]

To track competitors in your campaign you need to add them via the Campaign Settings. There's a section at the bottom which you've seen that let's you enter the sub-domain and the name for each of these competitors.

Once some data has been collected it's then possible to view the rankings for your selected keywords for each of these competitors or compare the rankings side by side for a selected search engine.

To do the comparison you'll need to go to your "Rankings" report.

The default is to show: "My Rankings", "across all engines". You'll see this displayed in the drop down boxes in the second/main section.

To see the rankings of a specific competitors, click on the drop down that says "My Rankings" and select the competitor you're interested in. You'll be able to see all their rankings for the search engines you're interested in (These are selected in the campaign settings).

To compare your rankings against your competitors in side-by-side columns you can click on the "across all engines" drop down and select the search engine you want to look at. You'll be able to see exactly where you stand.

If you click on a particular keyword in your ranking report you'll see the ranking history. This will track your competitors positions as well as your own. You can toggle the each competitor on and off by clicking on their domain under the graph.

Their entry in the SERP will also be displayed below the graph too.