Domain Authority Droped 4 Points

[365ToursSafaris]

Hi there,

After the Last Mozscape index update: 08/27/2013Our DA along with all our competitors DA has dropped 4 points, Is there any reason for this ?Have others seen the same thing?

Any suggestions of building DA again fast ?  The owner of the company gets the reports from Moz and it really doesn't look good.  Is it expected to bounce back ?
We we started our SEO efforts the DA was at 28 ... then after a few developments it went up to 34 then dropped to 30 for no apprent reason, and now its down to 26 .. How do we stop this downhill slide ?

DA_Drop.jpg

[DennisSeymour]

are your rankings dropping because of this? I normally wouldnt bother with monitoring my DA. Are you still building links to your site?

[GPainter]

hiya,

We've also seen a drop (with a small drop in rankings on our clients site) still looking into it. Thought you would like to know you're not alone. Sorry can't help you with the why as we are still looking into it but confident it will bounce back.  (this was also along side a link building campaign too!)

[365ToursSafaris]

We trying but getting new links at a really really slow rate, hopefully with our you-tube videos and more content showing up on more sites it will help. 
Traffic seems to be taking a small drop but not allot,  the main issue is since the campaign started we have devoted loads of resources, content, link building ect.. but now all of a sudden the DA is at an all time low..

How do you tell if you're doing something wrong ? traffic is growing kinda but at a snails pace.

[Kurt_Steinbrueck]

These types of reports, whether it's the Moz DA, Majestic SEO link report, or even ranking reports, are tricky.  They tend to fluctuate quite a bit.  I'd recommend trying to get the client off of focusing on these types of reports and get them focused on either traffic to the site or (ideally) conversions.  These other reports are really just tools.  They are indicators to help you do your work.  After all, would the client be happy if you got them a DA increase of 30 points if at the same time their conversions dropped by 50%?

[bucky101]

It might be worthwhile seeing whether your competitors' sites have devalued too. Our site dropped four points in the last index - but then so did our competitors. I think the drop is likely to be across the board on this new Moz index - not just your site.

[simon_realbuzz]

One of our sites dropped 3 points for DA at the last Mozscape index so you are not alone. And this occurred at at time when our search traffic has been growing considerably and we are performing better for the majority of our keywords than we have for some time. For this reason I'm not unduly worried and considering it just to be a fluctuation which will probably improve in due course.

In fact, having looked at our competitors which I've been tracking for comparison, I've also seen that all of them have also experienced a similar fall in this latest index update.