Google+ advice

[SSFCU]

I am in the process of finalizing G+ pages for our financial institution's 70 locations. So far, the only things I see in my control (set-up only) are the basics - address, phone number, website, description, categories, etc. I do have some great information for additional information (drive-through hours, products, services, etc.), but I see that there's not a place for those.

So aside from ensuring accuracy, choosing the best categories provided by Google, uploading quality pics, writing an effective/optimized description, and making sure my pins are correct, any other tips for making these the best pages the best I can?

The only thing in my scope is page set-up. Our social media coordinator will be mitigating reviews and posting content.

Thanks!

[Ron_McCabe]

Sarah,

This is correct. Be sure to add local citation to each  G+ page if you have not done so already.  You may want to discuss google authorship with whomever is doing your content plan as this is a great way to get visibility in each area.

To set this up you will need to identify someone who is going to be the face of each branch,  You need then to set up a personal g+ page and set their attribution to the G+ page associated with their branch.

These steps could create some nice visibility if the content is written and attributed for each branch.

Otherwise you are right on track.

Ron

[SSFCU]

Love it. I suppose our social media coordinator can't be the author for all branches? In addition to feasibility issues, there are security reasons for not highlighting each respective manager, as well as the turnaround issue among branch managers. Not to mention that person wouldn't be publishing the content.