Local Keyword Geolocation

[TalkingSheep]

I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair."

Thanks in advance for everyones help on this question.

[stevefidelity]

From the SEOMoz Help section...

Why do the rankings in SEOmoz not match what I see in Google?
Great question! Although there is never one “right” ranking for any keyword, SEOmoz tries to represent the ranking results that “most” users will see. If you see wildly different results from your search engine compared to your Ranking Report, it could be because of the following reasons:

[TalkingSheep]

Don't leave me hanging! What reasons ?

[stevefidelity]

I provided a link to the help article...

Geo-related factors are one of the reasons that search results get personalized and the SEOMoz software doesn't (at least for now) have the ability to show personalized search results based on location, meaning, if your keyword is just 'pizza', it's going to show you how the search results will display for "most" people. So if you're in des moines, iowa, and your client, Des Moines Pizza, generally shows up #1 in the local search results for 'pizza' when the user is located in Des Moines, that's not going to show in the SEOMoz software. You'd have to input your keyword as 'pizza des moines' to get search results specific to that city.