Anyone else seeing increased duplication of domains since Penguin?

[gtrotter666]

Hi Is it just me or are the Google SERPs showing more duplication of domains since the penguin update. As an example if I search for "business Christmas cards" on google.co.uk then results 2, 3 and 17 are from the same domain. Similarly results 4, 20, 21 and 22 are the same domain. All results are "reasonable" in that they are designed to catch traffic for variations on this term BUT I'm sure google used to filter this duplication per-penguin. Am I imagining this increased duplication of domains? Gary

[ak1lz]

Yeah I have noticed the same, while searching on a keyword "sugar daddy oregon" on google.com, I noticed the SEO work I had done secured the top 3 positions for seekingarrangement.com

This only happened after those major updates.

[EGOL]

** Is it just me or are the Google SERPs showing more duplication of domains since the penguin update.**

I noticed this too.  I believe that Google is making it much more difficult to get two (or more) listings on the first page of the SERPs.  However, the number you can get on other pages has really gone up.

I was reading about a study that looked at the first 1000 places in google.  Usually, only about 200 domains are present in the top 1000.  When I think about that I wonder how a new website in some moderately competitive niche is supposed to break in.

[gtrotter666]

Thanks for this. Funny, I'm looking from the perspective of "breaking in" right now. It's just a bit of a shame because many of the duplicated pages are really only designed for search engines and are variations on a theme. Hopefully this is an unintended consequence of the latest updates and we will see it reversed. I don't think it improves the results. Gary

[SamanthaRiggien]

Hi Gary, there is a lot of chat on this on the Google Webmaster Forum . It's happening all over. Some people seeing the same domain dominate 8 out of the first 10 search results on Page 1 . Great if that's your domain - not so good for everyone else. Also not such a great user experience in my opinion.

[gtrotter666]

That's encouraging. Even if the results are a bit dodgy at the moment, I'm sure Google will sort this out as it creates such a poor experience.

[gtrotter666]

I just thought I would share an astonishingly good (or is that poor) example of the problem at the moment....

Do a search on www.google.co.uk for "wedding venues in buckinghamshire" (no quotes needed) and most of the results from page two onwards are coming from a single domain!

Simply terrible results, IMHO!  How broken is that!