Long tail rankings

[Blink-SEO]

Hi everybody. We've been working with http://www.lawnmowersdirect.co.uk/ for some time now. Rankings for broad terms such as 'lawn mowers' and 'lawnmowers' are superb, and we're pretty happy.

Bizarrely though, rankings for products are very poor. For example this page - http://www.lawnmowersdirect.co.uk/product/honda-hrg465sd - is currently 17th for 'Honda HRG465SD IZY'.

We've done lots of work onsite, clearing up duplicate content, improving copy and tidying up URLs. However, none of this seems to have had a major impact on the product pages. Any suggestions would be much appreciated!

[david.smith.segarra]

So you have the name in the url... do you have the name in the content, header, image etc? Also are you linking to this product page from other parts of your site? Are you able to share the page socially?

I've found all these things to be useful...

Hope this helps

Dave

[Blink-SEO]

Do you know, it might be internal linking! That's one thing I've definitely not checked. Ran a crawl just now, and it only has two links. Its competitors have loads more.

[david.smith.segarra]

Great... let me know how you get on

[bjs2010]

I think you will find that even though you have good on page optimisation, your page is buried deep in the navigation -

Lawnmowers > Rotary Petrol Lawnmowers > 4 Wheel Petrol Rotary Lawnmowers > Self Propelled Petrol 4 Wheel Rotary Lawnmowers > YOUR PRODUCT.

Mozjuice, Linkjuice, is not trickling down to this deeply buried page - I would suggest reworking your site nav to make it flatter - easier for bots to pass link juice through and easier for humans too!

Good luck

[Blink-SEO]

Thanks, this is what I seem to be coming round to. I'm VARY wary about doing too many redirects though as in my experience it's a quick way to ruin perfectly good rankings. I'm thinking loads more cross linking would help, and we'll probably start with a 'related products' section on each page.