Long tail pattern pages

[ddspg]

I have a number of clients offering a number of services on our platform. Currently we have only client profiles online but were thinking now to create landing pages for each client and each service based on long tail keyword patterns we saw emerge.
This would increase the number of landing pages by 10x but since those long tail keyword landing pages are fairly similar for each client+service combination we were wondering what issues we could run into with this approach.
Can our domain get penalized if we do this or would possible duplicate pages just not rank? Or is this all with in the rules?

[KevinBudzynski]

Remember landing page entries can be from multiple kw's. If the long-tail kw's are rather similar, and are truly long-tail, one page could be sufficient as those long-tails exact kw's do not need to be on the page. I also strongly encourage having unique content on all landing pages.

So, if you create a landing page for Polka Dotted Blu-Ray Players, your landing page will have high organic rankings for all of these queries:

Green Polka Dotted Blu-Ray player
Polka-dotted Blu-Ray Player that Silver
Blu-Ray Player with Polka Dots

No need to create landing pages for all of these since they are relevant.

Will you get "penalized" for create all separate landing pages for these and use same content? Probably not, but Google LOVES unique content.

[ddspg]

But if I end up creating a big number of these landing pages, it would appear to be some sort of content farm, correct? Even if it makes it more convenient for a user to book a service of our clients.

[KevinBudzynski]

If you prospects are querying Google for a certain term, Google wants to display relevant information to the best of their ability. If these terms are longtails, finding a relevant page may be difficult for them. So creating optimized & valuable landing pages that focus on the user experience is GOOD.

Creating this type of content can be difficult and resource intensive. So, I was pointing out, you can look for clusters of contextually related keywords and create landing page for those clusters.

A content farm (is usually defined) as sites that focus on content that they can monetize and typically written strictly for search engines and not visitors. Also, many of them "repurpose" content is from other sources. Since much of the content is not unique/valuable, typically will get dinged.