Google Tag Manager

[ChristinaRadisic]

Has anyone used Google Tag Manager and do you feel it is worth it?

[mayanksaxena]

Hi Christina,

Have been using Google Tag Manager since its launch. It is completely focused on making marketers's tasks free from the involvement of developers. It achieves the objective to a great extent.

I like it for the following reasons:

1. Once you have added Tag Manager script to the site, you do not need to go again to the HTML source for adding a script. It's pretty smooth at that function

2. It's a long term approach and can prove a great time saver for teams working on active campaigns.

3. Account management is easier - more like Google Analytics. You can handle scripts for different sites or campaign from a single platform

[ChristinaRadisic]

Thanks Mayank

I've had a good look at it today and it does the same as our content manager, but it will be handy to use on any client who does not use our cms.

[mayanksaxena]

Hi Christina,

When I compare it with generic CMSs, like WordPress and Drupal, the advantage that Tag Manager gives is the way it streamlines all the tags. When dealing with multiple scripts, I find it very convenient. Secondly, you get the scripts of all the clients from one account.

I believe, it has been setup for organizations, where marketers are different from developers. So, with Google Tag Manager, marketers will not have to contact developers or site administrators for adding scripts.

[ChristinaRadisic]

I'm lucky, my business partner is a developer and he is fantastic with code.

Hence why I have such a good content manager system, especially for SEO purposes.

I'm not a fan of WordPress or Drupal so Google's Tag Manager will come in handy if and when I have to deal with a website using those systems again.