Website Penalised | Tips On Recovery?

[SO_UK]

Hi,

I think my website http://rollerbannerscheap.co.uk has been penalised. There are too many over optimised anchor text links with our target keyword 'roller banners' in them. People have linked to our site using our company name 'roller banners cheap' (which also contains the keyword used in my anchor text link building) resulting in too many match links.

For a couple months now I have;

• Added fresh content to the website on a weekly basis, alt tagging images, internal linking and generally making each post very useful.
• Built a few more external good quality links to try to dilute the over optimised anchor text links.
• Added more content to the home page.

At the moment I am trying to rank for cheap roller banners because I am already on page 1 for that and it seems that keyword hasn't been penalised.

Can anyone please advise or recommend what I can do to recover from being penalised or help rank the new key word? I am really stuck with this now and would really appreciate the help.

Lewis

[Everett]

You may have to get some of those overoptimized external links removed. If you can't get them removed you may have to disavow them in Google Webmaster Tools. Here are some resources for you:

https://support.google.com/webmasters/answer/2648487?hl=en

http://www.bing.com/webmaster/help/how-to-disavow-links-0c56a26f

http://cyrusshepard.com/boom-1-email-60-bad-links-gone-4-tools-for-easy-link-cleanup/

http://www.rmoov.com/index.php

http://moz.com/blog/google-disavow-tool

It sounds like your site is being filtered just at the keyword level, which is a good thing. If you had a site-wide penalty for spammy links it would be much more difficult to get your rankings back. Just work on making the old links more natural-looking and removing or disavowing any that you can't make more natural-looking that seem spammy or possibly paid-for. Be ruthless in your culling of these links and you should bounce back within a couple of months.