Have I done enough seo on this page to make a difference

[ClaireH-184886]

Hi, my home page has been a thorn in my side for as long as i remember. On normal sites i am ok with seo but when it comes to my magazine site it is a whole new ball game as everything is different.

I have been working with a developer who has told me to remove the intro to the site on the home page and to move the bottom of the site which was about the magazine but i am not sure if this is right.

I want the site to rank well for the following

Lifestyle Magazine

now before our upgrade, we ranked well for this and other words, we were number one for a very long time and then stayed on the first page but now since the upgrade, i am jumping from page 9, 10, to six and not sure why that is happening.

I would like to know if the advice i have been given is correct, have i done enough on the page to rank well for lifestyle magazine, or should i be doing what i have been taught previously where i should be having an intro to the site so google can pick up the words lifestyle magazine and other words.

the site is www.in2town.co.uk

many thanks for your input

[johnny122]

I checked the top in Google US for Lifestyle Magazine. They ALL have lifestyle or magazine in their domain name or in their URL.

http://www.lifestyle.org/

http://www.lifeandstylemag.com/

http://en.wikipedia.org/wiki/Lifestyle_magazine

http://www.nashvillelifestyles.com/

http://www.lifestylesmagazine.com/

Etc.

Without an EMD/PMD, it will be harder for you to rank. if I look page authority/domain authority, the 5th/6th rank is possible with a good net-linking work.

As far as i'm concerned, I would not repeat Magazine twice in your title :

"Lifestyle Magazine No Magazine Subscription Required"

Once + website title would be better not only for SEO but for CTR.

[ClaireH-184886]

thank you for this. Was the advice i was given to get rid of the intro at the top and also the about the magazine correct.

I was always taught that you need to optimize the page and have a certain number of keywords in there otherwise you will not rank, however a developer has said to get rid of those keywords as google will see what the magazine is all about, but not sure how it can when the page is not saying that it is a lifestyle magazine.

This would be the same as a dedicated page about the ford capri, ok i am going back a bit, but if you had a page which was about the ford capri and you wanted google and people to find that page then you would have important keywords of ford capri and car, so this is where i am puzzled, the developer is telling me to get rid of those keywords.

can anyone please explain, how i am supposed to rank well if i have stript the keywords out

[johnny122]

Both answers are true:

• A good keyword density can help to rank; most of your competitors used the word "lifestyle" from 4 to 6 times on their homepage (with the SEOquake bar, you can check density of a page).

• If you go over a normal limit and repeat "lifestyle" 20 times, it will look spammy for the reader and for Google. You repeat it already 14 times; maybe it's too much but there is no definitive answer; the best way in my opinion is to look how competitors rank.

Once you have an optimized website, the difference will be made by links; but like in the top 10 US, the top 10 UK = a lot of exact match/partial match domain. You will need better links than them.

Of course, don't focus only on one keyword; your SEO strategy should include 100's or 1000's of keywords to bring traffic.

[ClaireH-184886]

thank you for this. If it was you, would you put an introduction on the page, maybe about us at the bottom or something near the top. i have just looked at the amount of times i have lifestyle and will reduce it.

[johnny122]

You need to build trust. I would add an "about us" page with address, phone, contact form/mail, privacy policy, picture of the team, bio of writers etc; everything that helps you to look more human and real :).

[ClaireH-184886]

thank you for your comments