Adwords enhanced campaigns - Specify alternate destination URLs

[Sarbs]

Morning Mozzers,

I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains.

As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here?

Thanks, Tom.

[Branden_S]

You cannot target campaigns by device type any longer.  You have already done it as best you can.  Set mobile bid adjustment to +300% and set keyword bids low.  This is the best way to do it so far...until Google improves this aspect of 'enhanced' campaigns.  You can then create ads that target mobile, and point traffic to the mobile url.  Just make sure not to set destination urls at the keyword level, since keyword urls trump text ad urls.

Something you might want to consider, is to redesign the website to use 'responsive design'.  This will allow all of your traffic to go to 1 domain, instead of having a subdomain for mobile.  I know this is a major overhaul, but a much better long term solution.

[JasmineA]

I think a lot of mobile users are used to using a desktop website on their phone. It may even be worth directing all the traffic there (from the ad, I agree: not from the KW).

[Sarbs]

Thanks Branden, this is what i suspected then, and there is no way to set alternate URLs within same AdGroup/Ad based on device.

Completley agree Respnsive design is the way to go, we have allready rebuilt a clients site like this for them and plan to do more, The mobile version of this site is not even on a sub domain or sub directory, its on a totally different domain which is less than ideal. They have recently hired a new head of online however who is working closley with us to turn this around so hopefully this shall improve soon!

Thanks for the response.