Pro newbie - What is a "campaign"?

[trainSEM]

I signed up three weeks ago and the first email to me begins with:

The first step in PRO is to set up your campaign. Once we start tracking your site and social media accounts, you'll start receiving handy reports of your data. You can also surface site issues right in the app to help you prioritize which fixes you can make for immediate results.

At this point I don't know what kind of "campaign" this is or what the "app" is.

I have also lodged a ticket because something seems to be broken about my Pro status. I can obviously participate here, so I have a Pro status, but at OSE, it says "Social metrics only available to paid Moz subscribers. Learn more" and hit my Advanced Report limit for the day without seeing any such report.

[seowoody]

Hey Ash, Welcome to Moz.

Firstly "a campaign" is what you setup to monitor your website's SEO performance. Think of a campaign as like "a project".

"The app" is simply the application/interface where you see all the data pertaining to "the campaign".

If you've not yet setup your first campaign, please go to http://pro.moz.com/campaigns/new and follow the steps.

Once you have a campaign setup go to http://moz.com/pro/home to access it within the app.

Hope that helps,

Woody

[KeriMorgret]

Hi Ash, and welcome to Moz! I've flagged this question for the help team to come in and answer, and you should be hearing from them soon about OSE.

Here's an introduction to get you started: http://moz.com/help/pro/introduction.

A campaign is generally the website you're working on, and the app is Moz. This just means to put in the website you're working on and we'll start letting you know about any problems we find.

[trainSEM]

The question was more by way of feedback that the welcome email could expand those concepts with a sentence or two as per the above replies. I signed up but then travelled before using the tools three weeks later and was reacting to an article by Chris Warren at Distilled, which sent me to OSE. And that site didn't think I was Pro. I then wondered if I needed to download some app for a phone. Sorry but it was 7 am on a Saturday morning.

Incidentally, having started a campaign, my ""Social metrics only available to paid Moz subscribers" error message went away, so perhaps OSE gets a prod after a campaign is started?