Multiple links from a single web-site

[ditoroin]

When one good web-site (PR5) has a link to my web-site - it's great. But, if this site has a second link to my web-site from another page, is this also good? Or, let me ask in a different way, will my web-site get "double benefit" from that web-site?

[yeagerd]

This is an are that is currently being addressed by the new Google update this July.

The short answer is:  Yes absolutely kind of not really.  

Double benefit:  No

As each linking C block has it's own bonus the second link is from the same C block and has less benefit.

However, the second link may point to a certain page instead of the home page and be a big benefit to that page.

This has limits though.  A link or two is great, a link from every page will discount all of the links by a big margin (as of July 2013)

[ChristopherGlaeser]

a link from every page will discount all of the links by a big margin (as of July 2013)

This is a different but related question.  Suppose I host the suddomain www.mydomain.com on one server and the subdomain shop.mydomain.com on an eCommerce server.  There are no duplicate pages but there is more detail and articles about products on www and customers can purchase the products on shop.  Is it OK to have a link from each product on www to the corresponding product on shop?  Please note it is the same domain, only different subdomains, and it is my understanding that Google has started treating these more like one site, in which case, these links are virtual internal links.

Best,
Christopher

[toddmumford]

From my experience, the value of a second link is very low in comparison to the first link found on the domain.

The link given credit used to be the link with the highest value metrics page (inbound links to a page, pagerank, etc) but I would argue that now the best link is probably the one on the most relevant content page, in a natural editorial way, where the page is closest in clicks to the homepage.

Hope this helps,
Todd

[yeagerd]

Christopher,

I cannot stand on this as fact but it is my understanding that if there are a bunch (nearly every page) linking from one subdomain, www.domain.com to sister subdomain shop.domain.com you will see massive discounting for those links.

If you know something I do not about subdomains etc. I would like to hear it but I think you may have some altered information as far as the subdomain / domain relationship and Google changes.  The only thing they will be sharing with the new changes will be appearance count in the SERP.  Matt said that once you have seen a cluster of about 4 you will not see anymore for that search or be much less likely.  ARTICLE HERE covers it pretty well.

The Matt Cutts video below covers cross linking sites pretty well.

watch?v=x0-jw_PfwtY

[yeagerd]

I had to think about it for a minute but what I would do is

< meta name="canonical" content="http://www.descriptionpage.com" />

on your eCommerce pages and then put all the content onto one description pages and use rel="nofollow" in the links.

Then all your content is available and if you test this on a few pages you might be surprised to find that one page with more unique content will probably outrank the two anyways.