Huge Drop in Rankings

[Bookkus]

I just (this week) experienced a huge drop in rankings for one of the keywords that I was sitting in second spot on Google US. 'What Should I Read Next' I dropped to 82, but none of my other keywords suffered a similar drop. Any ideas?

Webmasters offers no clues as of yet either. I was doing link building through blogs and some article sites, but it was all white hat as far as I know.

[OlegKorneitchouk]

My guess is Penguin - specifically because it 1) a single page that was effected and 2) the anchor profile for that page. You built a lot of links to that specific page with the same anchor text. In fact, you have more links to that page/anchor text than branded to your homepage. I would build more links to your homepage with your brand/URL as well as more diversified links to your /what-should-i-read-next/ page.

Cheers,
Oleg

[KeriMorgret]

And as an aside, the links in Q&A are nofollow, so it's not a place to use to build or diversify your anchor text to your site.

[Bookkus]

Thanks Oleg,

So if I build more links to the page with different anchor text and more links to the homepage it should fix the problem? Or is it more of a long-term penalty from Google?

[Bookkus]

Not doing that, thanks though.