Number of Links for Internal E-commerce Search Pages (and Anchor Text)

[Travis-W]

Hello!

We have an internal search engine for different email, postal, and phone data products on our website (75,000 product pages... calling all direct marketers!),

I've noindexed all our dynamic search pages, but I'm wondering how else I can improve these pages.

Should I reduce the amount of links on each page?
Currently there are 20 search results per page.

" <variable>Mailing List" has been a pretty good source of traffic for our product pages.
Should I change the anchor text for all the product pages listed to include the added long-tail keyword, or would that be extremely spammy, having the word "Mailing List" 20+ times on my page?

We have both static and dynamic search pages - here is one of static ones: http://www.consumerbase.com/direct-marketing-mailing-lists.html
My main problem with adding the long tail KWs to the anchor text is that we still want our static search pages indexed.</variable>

Thanks!

[Atomicx]

If you are wanting those pages to rank and not seem keyword stuffed then I would not have it listed again and again with the same keyword. Is there another way for you to edit the template or something to add the keyword and content in a more standard way?

[MarketingOfAmerica]

I advise you to make them look natural.  If you ever went through a manual review they would obviously flag you for spam. I suggest you create your pages with broad keywords.  If you make sure your keyword diversity is 1 - 1.5% for onpage SEO your fine.  Backlinks are what will rank your site anyways right now, onpage SEO isn't doing a very good job of ranking on it's own for any type of keywords that will send you quality hits.  There are a few exceptions out there, but the average site will need backlinks created to a site.

Take a look at this page for some SEO hints I just wrote  http://moz.com/community/q/does-anyone-have-an-seo-strategic-plan-template-for-a-beginning-seomoz-r

Have a great day.