How much content is needed
-
I have two clients whose websites have landing pages that feature a number of product links. In order to meet SEO/Google best practices, do I need to have additional content on these specific pages or will the links suffice? (Getpaper is an ecommerce; inpak is not)
Any thoughts would be appreciated.
http://www.getpaper.com/find-paper/inkjet-plotter-paper/color-bond-21-lb
-
Yes, you'd do well do add some real content. Your link/nonlink content ratio is already going to be link heavy simply on account of the product listings. You might write content on the particular use cases of the products, high-level features/specs/advantages, etc., to build up valuable context for the page.
I'd also take another look at the meta description for the GetPaper page. It just reads a little wonky.
-
I am confident that if you write more substantive descriptions on the getpaper product pages you will get more traffic.
I would add some info on how these papers perform, what people print on them, sample printers that they fit.
I would also create a "plotter paper for dummies" section on the website.
-
Egol,
Great suggestions. As always, I appreciate your guidance.
Eric
-
Thank you for the quick reply. Quick question, do you know where I can find out more about the guidelnes on link/nonlink content ratio? Any resources or articles that you could recommend would be appreciated.
Eric