How do you find a UK PR websites?

[Rubix]

I am trying to find PR websites for UK , I have only a few. When i search on Google, mainly agencies offer Press Release services comes up.

I was wondering if you guys can guide where i could find more PR websites?

Thanks

[KarlBantleman]

Are you using PR websites to spread news or build links? If its the latter then don't waste your time. If its the former then you're better off finding bloggers that regularly talk about your company's services and send the PR to them (and tailor to their audience if necessary). Read this post http://www.seroundtable.com/google-press-release-links-16136.html which should tell you all you need to know about PR's.

[TomRayner]

I've found that PRNewswire, PRWeb and BusinessWire have a good reach to UK websites for press releases.

PRWeb doesn't offer a specific UK service, but it is sometimes picked up by the UK sites and press anyway.  PRNewswire and BusinessWire offer more targeting to the UK demographic, although it comes at a higher price.

Because of this price, always remember to use press releases when you have something to announce and can be confident that your press release will resonate with an audience and hopefully lead to traffic and conversions.  Don't just do it for the SEO benefit.  Evidence suggests press releases to benefit in SEO, but I wouldn't rely on it solely and there's a chance that the link effect may be devalued over time.

Hope this helps.

[Rubix]

Thanks Tom,

I just checked PRWeb and they offer this:

Advanced Package $249.00

The most powerful (and most popular) package designed to help you optimize search engine results and drive traffic to your website.

• Interactive, search-optimized press release that includes::
• "Quotable" section – visual call-out to create a more memorable sound bite
• Ability to embed images that show your business, your merchandise, etc.
• Distributed to:
• All major search engines – Google, Yahoo! etc.
• All major online news sites like Yahoo!News and Topix
• More than 250,000 PRWeb RSS feed subscribers and 30,000 journalists
• Targeted distribution: you choose 10 industries and 5 regions you want to reach
• Distribution to premium online publishers like Entrepreneur.com and Media Digests (news collection groups)
• Permanent listing on PRWeb.com
• Priority next-day delivery of your news
• Personalized RSS feed within your release, so your readers can subscribe to news about you
• Link to – and visual inclusion– of your web site within your release
• File attachments: add your menu, your customer list, your report, whatever helps you tell your story
• “Share This” enables readers to send your news to others through blogs, Facebook, Twitter, Technorati, Digg, LinkedIn and more!
• Share your news with your Twitter followers automatically

This sounds like spam.. What do you think? Would you go for this one?

[McTaggart]

This might be helpful: http://www.wordwaiter.com/blog/about/how-to-use-newswires/ - imho there are far better ways to manage PR campaigns.

[Rubix]

Thank you

[Rubix]

Thank you, i'll give them a call

[Rubix]

Hi all,

I don't want to ask repetitive questions but I am still  unclear with how to handle online PR .

PR agencies are publishing content to 5k-7k online PR websites and it is very hard to change the content for each website (almost impossible) or if we attend to change the content by the time we change it, the subject will be old and it wont be an interesting news for the late publishes.

If we publish one PR content on 7k websites in a week, would it be a problem or not?

Thanks

[McTaggart]

Hi Sida. I'm a PR bloke. Why would you want to publish PR content on 7,000 websites in a week? There could be a problem If there are backlinks to your client from those websites, especially if they're spammy, low-quality websites.

Good PR is about sending newsworthy stories through to journos and other writers, who will pick up on the stories and publish them. It isn't about placing news releases on thousands of websites.

[Rubix]

Thanks Luke,

So i should content to writers individually and ask them if they would be interested in publishing my news?

[McTaggart]

Yes, shape the news release for a niche of journos/writers and pitch your news to them, or just target one individual at a time. Build media lists and build up long-term links with the journos/writers. There are lots of resources on the web about how to write the perfect news release. One of the best PR books out there is PR Power by Amanda Barry.

[Rubix]

Thanks Luke, this is very helpful