Does PR Content need to be unique?

[Rubix]

Hi,

I've noticed that some our competitors are publishing unique content for each PR websites. Is that how it should be?

Thanks

[Devanur-Rafi]

Hi there,

PR is one of the most effective ways to gain traction within minimum amount of time if done properly and a PR with unique content is the way you should go otherwise, the purpose behind gets a hit. Having said how powerful a PR can be, utmost care should be taken not to abuse it. We should be coming up with a PR only when we have a newsworthy article or some interesting stuff about something like a product launch etc. Over doing or releasing PRs too frequently will do more harm than good.

Hope that helps.

Best regards,

Devanur Rafi.

[johncallaghan]

Assuming you're not just using cheap press release services and are happy to invest time into PR activity to improve the chances of it being successful, it makes sense to tailor you press release for the audiences you send it out to.

Don't think of it in terms of unique vs duplicate content, consider whether the article is a good fit for the audience of the publisher you're pitching it to. If it isn't re-write it so it is.