What is the best Press Release website?

[VentaMarketing]

What is the best press release website for getting a press release in front of writers and news sources? We have used a couple with OK success, but I would like to hear and learn from the experiences of others.

Thanks

*I am not concerned with the page rank of the press release site or any SEO benefit coming from the PR website itself.

[TakeshiYoung]

It really depends on what industry you are in, and what writers/news sources you are targeting.

For local news sites, it's often best to get the contact info for their tips/new submissions, and submit your tailored press release to them directly. Meeting the journalists in person will also increase your chances of them considering your news item.

Same with bloggers. Find the bloggers you're interested in, learn about what kind of content they tend to cover, and send them releases that are presented in a way that's easy for them to digest. Many times content hungry bloggers will just copy and paste your press release entirely if it's written well enough.

I would also recommend the book "Trust Me, I'm Lying" for some good advice on how to get blog/news coverage:

http://trustmeimlying.com/

[VentaMarketing]

Takeshi, thanks for your answer. We do take a tailored approach for local news sources and industry specific blogs. That is where we have a huge success rate, but I was more looking to see you or anyone else has had success using websites like, prweb.com or prnewswire.com. By success, I mean relevant news sources creating an article/blog posts or contacting you for a story.

Also, thanks for the book recommendation. I will definitely check that one out.

[sourabhrana39]

yes, I used prweb.com & PRLOG.org they are good but I would recommend that find the best websites of your niche contact them for press release. If they agree publish there.

nodoubt that you can go for prweb.com & PRLOG.org sites but google knows these sites very well & give ranks according their preferences but if you publish your news in your niche then google finds it is relevant links.

[AlanMosley]

IMO none

why would a search engine give any value to a link you can obtain yourself. they want to see that other people find your page exciting, not yourself. since Penguin I have seen better results from removing links than adding them.

[VentaMarketing]

Hi Alan, thanks for your response. I am not concerned with the link from the press release website. I know it is not valuable  I'm just wondering if anyone has ever had a press release they published one these websites turn into an actual article or blog post on a relevant website. Currently we do not use these website. We individually reach out to new sources and blogs, but I know that there is no way we could target 100% of the relevant sources that could potential publish content. That is the only use I can see these PR websites serving for us, if they deliver on that. Also, just the fact that it is obvious tons of companies still use these websites to publish their press releases, I wanted to hear if anyone has ever experienced success with them.

[AlanMosley]

OK got ya.

Most times I hear such a question it is from people that think PR sites are going to put them at #1, I should of read your question to the end.

[VentaMarketing]

No problem Alan. I knew this question would seem like the typical, "Can I rank from PR links," question.

Honestly, that is why we have never used these sites. In theory, if these site were used correctly, I think they might be valuable, but the amount of spam and hopeless SEO's that post useless content for a face value link, seem to bombard any hope of usefully content every being found or trusted by editors and writers.

I just wanted to check and see if anyone has ever experienced the opposite and had a real story or blog post come from their press release being found on a PR site.

[jessential]

Yes, I believe I have experienced the opposite. I use PRWeb  a lot. The link value I find is not necessarily in the press release itself; it is in the many industry specific pickups that choose to re-post a well-written article. Today, most of my press release add considerable value to my clients because they are often picked-up in full with all links kept in tact. This means my article is carried by reader choice to my niche, giving the validation that search engines are seeking.

Another key positive factor of a news worthy press release is that Google seems to understand  "duplicate content" in another light. When it is considered "news" search engines anticipate the content  being copied and shared.

Hope that helps.