Title Element Too Long; Should I remove site name even if keyword(s)?

[andystorey]

Hi all

I have numerous pages (37) with a title element that is too long.  
Over by 24 is the worst.      Here's an example

http://cycling-jersey-collection.com/browse-collection/de-nardi-colpack-serhiy-honchar-ukrainian-national-champion-santini-jersey/

Now, the easy route would be to remove "- Cycling Jersey Collection" (the name of the site) which would solve all of these too long warnings.

However, given I want to rank well (and I do) for "cycle jersey collection" would removing these hurt my ranking position?

Thanks

andy

[julianhearn]

Firstly, the name of the site is:

cycling-jersey-collection.com or cycling-jersey-collection, it isn't cycling jersey collection. That is just keywords you want to rank for.

Having cycling jersey collection on every page is not useful, I doubt you will ever build a brand with the domain cycling-jersey-collection.com - 25 characters including two hyphens is horrible.

Only one page of your site will rank best for "cycling jersey collection" so just put it in one title tag.

[sourabhrana39]

BRAND Name in title tag is not compulsory to put all the pages. This is the perception of people that brand name should come in title tag, but this is not good & moreover your brand name keywords itself. So, kindly avoid

[Chris.Menke]

Thinking in terms of this specific title, I'd remove:

De , national, collection

Another thing to think about: if a word in your title isn't important enough to use in the item's description in the body of the page, it's nowhere near not important enough to use in your title.

[andystorey]

ok - thanks

[andystorey]

Good point Chris.   Thanks

[andystorey]

Thanks for your helpful pointers Julian.

I'm not a marketing man, and sitting back and looking at the domain, you are right in terms of the name - it's not exactly snappy.    I did consider "Jersey Vault" or something along those lines but assumed having some keywords in the domain name would be more useful than a "brand" from an SEO point of view.

Most of my visitors come from google/bing having searched for something rather specific, so I am assuming they will not really care that much about the brand - assuming the website is displaying some nice photos of the jersey that they are interested in?

But trying to build a following/community - the brand will of course be more important.   That's something I have to work on once I have got more content onto the website.

Andy

[julianhearn]

Yes before sept 2012 it was beneficial to have a keyword rich domain, but not anymore. In fact a domain like yours which is keyword rich, super long, and with two hyphens might be a red flag to google. If you are serious about this website I would change the domain name, it is horrible.

Read these:

http://searchengineland.com/the-emd-update-like-panda-penguin-expect-further-refreshes-to-come-135446

http://www.seomoz.org/blog/googles-emd-algo-update-early-data

http://searchengineland.com/google-emd-update-research-and-thoughts-137340