How would you Improve this Page (to get conversions)?

[Prime85]

I am looking for some help/advice/tips/suggestions on what you would do to improve this page in terms of getting customers to stay on the site or actually go a level down and place an order...

The page is : http://goo.gl/MIajx

I seem to be getting a decent amount of traffic, but it is not turning into orders... Any help would be greatly appreciated.

[KevinBudzynski]

One suggestion is to include filtered/parametric search so the user can find what they want a bit faster.

[OlegKorneitchouk]

Your color scheme is not doing you any favors. Red is supposed to make certain elements stand out, I feel like this whole page is yelling at me. Try to keep your color scheme to two/three colors + 1 call out color.

Suggest a few top sellers, preferably some that you carry in many sizes. As Kevin mentioned, filters would help people sort out exactly what they need.

The connect with us looks bad and is in a prime location. I'm sure this isn't your CTA for the page so I would move it towards the bottom of the page. Can use this place for the filters.

The "Plastic Storage Bins" sidebar just has the model number as a title and the price. Check your analytics to see how many people actually click on that. My guess is slim to none. Its non-descriptive and not relevant to the page. Instead, highlight 3 "top sellers" for the category they are currently viewing or something.

I would move the text below the products as they should be the main focus of the page.

The right sidebar videos are also out of place.. I highly doubt anyone would press play on one of three random videos that are 150px wide, with no titles.

There are many things you can do to improve this page.. main thing is that it is very busy and gives little direction to the visitor. Check out analytics and install something like inspectlet or clicktale to view how visitors interact with the page.

Cheers,Oleg

[Prime85]

Thanks Oleg...

I have removed the videos from the sidebar and moved the text from the top of the page and put it into that sidebar....

Do you think moving that text and/or removing those videos will negatively affect my place in the Search engines?

[OlegKorneitchouk]

Looks much cleaner already

Shouldn't affect your rankings. If you want to keep the vids on the page, popular maneuver with ecommerce sites is to add content (and/or videos) into a drop down div. i.e. a hidden div that opens up when someone clicks "read more" or the like.

[NakulGoyal]

Check to see if your customers like the videos. Check in Youtube Analytics to see the stats and if people are indeed using your videos, watching them full length etc. If they are, it might make sense to include them somewhere on the page, as a video thumbnail and open a modal window with the video or something like that. You might then also want to look into doing a Video XML sitemap.

Looks great overall.

[WesleySmits]

The colors are not really helping your site look professional and trustworthy.

Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.

Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.

The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.

The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.

Hope you think my advice was helpful. Let me know if you need more advice or help.