Ranking factors: What am I missing here?

[NathanV1977]

I'm trying to understand what techniques might have been used to help the site malime.com.au rank for the term 'boys tops' on Google (AU).

It appears to be a new domain, there are hardly any backlinks and basically no social mentions.

Internally, the site uses the term 'boys tops' to link to the same page that Google chooses also—so that much makes sense—but other than that (and some weird keyword-stuffed page titles and meta tags) I cannot find much reason for this site to rank as well as it is.

Have I missed something? Or is it just a low-enough competition phrase that it can do this with basically internal linking?

Any ideas? Thanks

[MoosaHemani]

This is head shacking.... not only that but at my end Google is showing different URLs of the same domain from position 2 to position 6 which means the website is ranking for 5 positions for one keyword.

The Website quality from the SEO point of view sucks BIG time... In my opinion there is no way a domain can hack 5 positions on the first page of Google for one of the money making keyword....This seems to be a bug from Google! But obviously I not sure about it!

[KarlBantleman]

Hi Nathan,

This is another example of Google not getting it right across all industries (the home improvement industry is another example).

If the website is new then it may be a case that Google is testing it higher up the rankings but when it gets cached again (last cached on 22nd April) it is sure to slip. Alternatively, if those around the website are spamming then it will be helping them stay where they are.

[NathanV1977]

Thanks for the responses. I'm pretty sure it's no accident, but I just can't find any evidence of anything that makes sense (to me).

I'd love to know if anyone else has any ideas.

Thanks.