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    4. HTTPs Ranking Factor:

    HTTPs Ranking Factor:

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    • Bishal_Biswas
      Bishal_Biswas last edited by

      This post is deleted!
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      • Andy.Drinkwater
        Andy.Drinkwater last edited by

        Google has said that there will be a 'small' benefit to doing this, but there is no way to determine if you will be guaranteed a SERP improvement. There is more at play than just https when calculating where a site will sit. If the sites above you are of a higher quality with more Domain Authority, for example, then it is unlikely that you would see a movement.

        However, Google has said they want people to do this, so it can't hurt.

        -Andy

        Bishal_Biswas 1 Reply Last reply Reply Quote 1
        • Bishal_Biswas
          Bishal_Biswas @Andy.Drinkwater last edited by

          Hi Andy,

          Yes, I believe the same. So, much not of great concern as of now however it'd initially be a big factor in the upcoming years. Ain't it?

          1 Reply Last reply Reply Quote 0
          • seovp
            seovp last edited by

            It's currently not a massive ranking factor. It will only really come into affect if there are two very closely matched pages, then if your page is HTTPS it may rank higher than the other page.

            The sooner HTTPS is implemented the better, but it's not something you need to rush into as Google is only currently applying a lightweight boost so that webmasters have time to implement it to their site. Also, it appears that AdSense and Trusted Stores programs don't work well with HTTPS, which I'm sure is something Google are working on. Within 12 months or so there is every chance that Google may decide to make this a stronger signal as more sites migrate to fully HTTPS.

            Regards

            1 Reply Last reply Reply Quote 0
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