Why doesn't exact match appear to be working for me in Google AdWords tool?

[featherseo]

Hi guys,

I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot).

What am I doing wrong?

Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832

[FedeEinhorn]

The link you provided to the screenshot isn't working.

[featherseo]

Strange... it works when I click it. Nevertheless, here's a different link just to be sure:

http://www.evernote.com/shard/s19/sh/7b86a11c-3a16-4887-b109-1dd6003fcfa6/a977fe628504629523dab8430dc21e2c

Cheers.

[john4math]

Click over to the Keywords tab.  You're currently on the "Ad group ideas (beta)" tab, which is what it defaults to these days.

[featherseo]

Hi John,

Thanks for your input, but still no joy!

http://www.evernote.com/shard/s19/sh/ded1f64d-9f8f-4aad-9458-b237d789f628/2c2ffafc2c84f41f175c4276c6835961

How weird? What do you think?

[JasmineA]

Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.

It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.

Let me know if for some reason that doesn't work for you either.

gI0BNWr

[featherseo]

You got it Jasmine. Nice one! Thank you.