Ranking on google.com.au but not google.com

[RefundFX]

Hi there, we (www.refundfx.com.au)  rank on google.com.au for some keywords that we target, but we do not rank at all on google.com, is that because we only use a .com.au domain and not a .com domain?

We are an Australian company but our customers come from all over the world so we don't want to miss out on the google.com searches.

Any help in this regard is appreciated. Thanks.

[jenmcardle]

You rank as #1 in Google.com for "refund fx " which seems to be the focus of your home page.

The population of Australia is around 22 million. In comparison the world's population is 7 billion.

When you compare google.com.au to google.com it is a completely different ball game. You can rank #1 in google.com.au but not even make it to the top 200 in google.com.

If you wish to improve your ranking in google.com, you need to sharply increase the quality of your SEO. For example, your pages all show the Australian flag in the upper-left side bar. That doesn't seem like a company who wishes to have a strong international appeal.

[BenFox]

Because you are an Australian company with an Australian domain and hosting in Australia you will find it harder to rank on Google.com - especially for competitive keywords.

To be honest after looking at your site I don't think you're quite at your fighting weight for competing on tough keywords in a foreign search engine.

If you really want to rank in the US you might want to conduct an onsite audit to check for issues (example-home link in top nav links to /index) and also invest some time into link building.

Hope that helps.

[Adam.Whittles]

Jamie is right. You will experience much larger competition in google.com than google.com.au based on the market size alone. Couple this with the fact that your particular industry is also very competitive.

Yes, it will probably help to have the .com when trying to rank in google.com but as Jamie rightly states, there are other elements of your SEO strategy that need attention first.

As well as your on-page issues, having had a quick look at your backlink profile, I would suggest that you do not have anywhere near enough links to compete with the major players in your market such as cashbackforex.com

Adam.