Conversion Suggestions or Ideas

[EcommerceSite]

Late last year we did an overhaul of our website. We didn't change we did or what we sell just the format and overall look. What used to work for Adwords and Adcenter conversions doesn't seem to work as well on the new site. Any suggestions on where I should start to turn this around?

[KevinBudzynski]

Did you change any content on the landing pages? If so, what was it?

[EvolveCreative]

Without seeing the site it's a little hard to answer.

[EcommerceSite]

It is an e-commerce site so the landing pages are category pages. Both landing pages are basically lists of items, pretty standard category pages. The other ones just converted better on paid search, although conversion is still the same for organic.

[KevinBudzynski]

So the content was more or less the same?

[EcommerceSite]

It was identical, there was zero change in the content.