How Can I Rank My One Keyword ?

[chandubaba]

I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help

Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.

[danatanseo]

I'm probably going to take some heat for this answer, but it's just an honest answer, so I'm hoping the SEOMoz community will go gentle with me.

If your keyword is "Indian bridal sarees" and that is the best, most natural combination of those words, then for the sake of all that is holy in this world, use it. Don't make ridiculous iterations of it just because you think it's what Google wants.

Perhaps you could use these variations if you had to: "Indian bridal saree" - "bridal saree" - "wedding saree" or "Indian wedding saree."  But if you start using anchor text that is like "saree bridal wedding" or "saree bridal Indian" I think it's just silly.

Take advantage of synonyms by all means, but don't feel like you have to start moving words around for your anchor text to the point of not making sense.

Does that help a little?

Dana

[chandubaba]

So you are saying, i will go with that variations ?

Second can you tell me about the 70-30% algo method ?

[danatanseo]

Yes, use variations that seem natural.

Forget about 70-30 or any other algo methods. Write and use anchor text that seems normal and natural. Forget everything else. Period.

Why? Because tomorrow the algo is going to be different. Google's algorithm changes over 400 times a year and no one knows what it is. As a result, chasing it is a futile exercise. Be natural and interesting and you'll do great.

[inhouseninja]

whenever I an confronted with going off into the weeds trying to decide how to balance text/keywords on a page a always go back to non SEO thoughts

1.) What does a visitor want to do on this page?

2.) What Is my goal for them to do on this page?

Yes they have landed on your page for keyword 'Indian bridal sarees' but do they want to know what it is, buy it, rent it, get it cleaned..etc.

Write towards those questions and slide in keywords second. I know it's crazy and makes things harder.

[evolvingSEO]

If you're going to target a specific keyword, here's what I'd recommend (and I'll answer you specific questions at the end, but Dana's already done a good job with that).

1. Ask why. Why do you want to rank for that keyword? Are you sure it's going to do for you what you want it to - which I assume is bring sales? Is your page set up to convert and create sales from visits for this keyword?

2. Study the current search results for that keyword. What is Google returning for results right now? Looks like it's most shopping pages. They've obviously determined this is a transactional or "action search" - someone wants to do something (buy Indian bridal sarees).

3. Have _one _targeted page that's optimized for that keyword: Indian bridal sarees - you need a page with all the on-page elements that make it clearly "about" that topic. Although a little outdatted, check out Rand's "Perfecting On Page Optimization" - DON'T obsess over this. It's a traditional starting point. Use Moz's <a>on-page analysis tool</a> to see if you're page is targeting the keyword. Again, don't obsess, but if you score an F, you may want to improve things.

Getting to your exact questions;

I read many places about never use the same keywords/anchor text this will consider as spam by google

You are most likely referring to the Penguin algorithm. Nowadays you should aim to have about 75% of your back link anchors to be branded and only 25% keywords.

The stuff you have read is not talking about the percentage of keywords on the page, or even the percentage on internal keyword anchors.

I think in general you are just mixing up back links and just general keywords on the website.

if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic.

Dana's right with this, I wouldn't pay attention to that at all. Just write your articles how you want to. Target keywords if you can, but don't obsess.

I would honestly focus more on - what's everything you can do to get traffic to those articles without Google? That's a whole other topic, but I think that mindset would be valuable when thinking of how to go about writing, and getting traffic to, your article content.

-Dan